Team play beats winning the game. Bavaria plays a multidisciplinary program focusing on maximum visibility vs. supporting the achievers. Highlighting the importance of participation by both claiming the finish line at a broad range of active sports events, as well as facilitating the perfect serve either at your local train station or near your favorite beach hang out spot. How? By pinning the target audience based on extensive research, connecting the positive feeling of achievement or refreshment to Bavaria 0.0%.