Body & Fit
Events & Horeca

Nothing beats a fit body with online health and (sports)nutrition web shop Body & Fit opening up their doors to highly innovative products, by taking part in international fairs and events. Kicking off 2018 with a multidisciplinary program, activating the benefits and quality of Body & Fit, using Experiential Marketing to open offline doors and create consumer journey through the many stages of health and nutritional expertise. The activation mechanism consisted out of a combination of free samples and try outs, mixed with a physical challenge linked to shopper incentives and personal advice.