Café Royal, the latest secret of Switzerland when it comes to coffee. Specialized, high quality products for home brewing, introduced in The Netherlands via an experiential campaign, waking up all senses. Spot your invitation via Digital Out of Home on the go, receive your sample while passing and stop and try on your shopping spree, together with a dedicated team of Brand Ambassadors. The impulse program, developed from a tear down strategy, following the consumer journey on the go. With a 3-step connecting point solution, tailor made to invite all Cafe Royal lovers to take the opportunity and indulge in coffee. The introduction is linked to the availability of Cafe Royal at Albert Heijn, the final tasting in front of the local reselling supermarket simply completes the circle when it comes to final purchase.