Coca-Cola Christmas '17
Activation & Sampling

The sum mum of delivering a smile to people's faces, in the shape of the magical Coca-Cola Christmas truck. A true experiential marketing activation, hooked into a globally relevant event, by creating a socially engaging platform, inviting consumers to take part in sharing good vibes and thanking their Christmas hero's. The digital integrated campaign enabled consumers to participate either live or online, displaying each personal message live on the LED-screen part of the truck or online leading to social amplification with a result of 16.000+ shares in 4 weeks.