Cote d'Or
Activation & Sampling

Find your ritual with Cote d'Or. Introducing new flavours and creating Brand awareness, a team of in house trained Brand Ambassadors playfully activated the creative "finding your ritual" campaign. Consumers were invited to actively discover their ritual when eating chocolate. Results were measured on a level of preferred flavours vs. most common ritual. The brand activation, connected to a local retail promotion, helped generating traffic to stores, led by sympathetic brand image.