Dailies Total 1
Activation & Sampling

The digital shop-experience for Dailies Total1 enhanced the product and brand awareness for Dailies Total1 day lenses. The specific target group and scientific brand message required a playful approach to brand activation and sharing the key message. The experience, a true consumer journey kicked off with a custom developed EyeScape game, playfully informing consumers on the benefits of Dailies Total1. Solving 3 digital challenges, resulted in 6-digit code, with a chance to open a volt instore filled with additional prices.