Fanta - Battle of the Flavours
Events & Horeca

Amplifying fun equals the opportunity to co-create the Fanta X You campaign. Inviting teens to actively participate in developing content, enabling true integration of brand values and awareness amongst the target group. The shareable factor of the digital brand activation, supports the offline experience, sampling all flavours for actual tasting results and maximized visibility. The opportunity for teens to engage in the Battle of the flavours activation, lowers the threshold and displays the benefits of including the target group in order to reach the them.