As part of the introduction of Fuze Tea in 2018 an Experiential Marketing campaign was created to let people have a little me-time: ‘The Art of Chill’. Chilling according to Urban Dictionary is doing nothing without being bored. That's what this (de-)activation is all about. In a world of hyper stimulation, people find it hard to unwind. The Instagram worthy boxes on high traffic locations made this possible. Three Dutch influencers shared their favorite me-time to encourage people to share their own moment on social.