Activation & Sampling

Saving a spot for Mona, Chase teamed up with Friesland Campina to highlight their latest “family-time” dessert: Hazenly Nuts. Targeting fast paced passengers with a “feel-like-home” nostalgic booth crossing their paths. Slowing them down to a short sharing-break by turning high traffic train stations into nostalgic Mona pick up points, kindly reminding passengers to save some time [and space] for dessert with your loved ones. Sampling luxury boxes with Mona-pudding and a deck of playing cards, motivated passengers to stop and enjoy the good life.