Hero Organix introduces the 100% biological fruit and vegetable squeeze pouch for kids in the age of 6+ months. The sensitivity of the target audience group required a target area specific strategy. Linking activation to relevant events, where the mindset shifted from highly occupied to positively aware. Embodying an 100% healthy and natural look/ feel, a simple carrier bike displayed the biologically responsible snack. By offering a sample to taste, consumers were able to actually experience the great taste and benefits of this snack on the go. Flyers provided a broader insight in the product and the opportunity for consumers to rethink this short stop interaction in their own time.