The creative take on b2b activation. Gather all influencers and bartenders, creating the ultimate launching party for Monkey 74. Offering trials of product and inspiration for use, but above all authentic brand experience by serving not just a drink but a mindset. True brand experience is the foundation for inspiring those who seek innovation. Key insight to this invitees only party, it's only a party when you can bring your friends. A social gathering, leading to the creation of content, enabling social amplification multiplying the number of attendees, carrying the tone of mystery, introducing the true story of Monkey 74.